OTT/CTV

At ConsulTV, we believe in reaching your target audience in the most effective way possible.

We understand that OTT, comprised of Desktop TV, Mobile TV, and Connected TV (CTV), has become an essential component of comprehensive advertising strategies. But with so many different platforms and publishers available, it can be hard knowing what you’re buying. That’s where we come in!

Our full-stack programmatic advertising agency is here to help you navigate the world of OTT and ensure your campaigns succeed. We’ll help you find the correct platforms, publishers, and targeting to reach the right audience with the right message for your campaigns

With our expertise in the OTT advertising space, we can help you reach a broad audience across various publishers and publisher types. We work with AVOD, SVOD, VMVPD, Direct Apps, and Free Apps, so you can feel confident knowing you’re reaching your target audience on the platforms they use most.

How OTT & CTV Improves Audience Targeting

1. OTT provides you with data-driven targeting. Like digital campaigns, you can use first or third-party data to get your ads in front of your target audience. This allows you to reach your target audience based on their online behaviors, interests, demographics, and more, resulting in highly targeted and personalized advertisements that appeal directly to your audience.

2. OTT advertising offers the benefit of a big-screen experience. Your ads are delivered through digital streaming and on-demand services, reaching your target audience on the biggest screen in their home. This allows you to reach them in a laid-back, full-screen environment that delivers high completion rates for your message. This makes your advertising more memorable and impactful, creating a bigger impression on your audience.

3. With OTT advertising, your ads cannot be skipped like traditional TV ads. This guarantees exposure to your target audience. When viewers cannot skip your ads, they are more likely to remember your message and engage with you. This makes it one of the most powerful tools of your advertising strategy.

4. With OTT advertising, you can reach your target audience on the platforms they use the most. By targeting viewers on specific platforms such as AVOD, SVOD, VMVPD, Direct Apps, and Free Apps, you can maximize your brand exposure. This level of platform-specific targeting allows you to create more targeted and effective advertising campaigns, ensuring your message reaches the right people, in the right place, at the right time.

5. Track the effectiveness of your campaign by leveraging a website lift pixel, foot traffic attribution pixel, call tracking, and QR code scans. A website lift pixel helps clients By measuring the lift in website visits or conversions, advertisers can better understand the effectiveness of their CTV advertising campaign and make data-driven decisions about future campaign optimizations. The use of lift pixels can help advertisers to track and attribute the success of their CTV campaigns and demonstrate the ROI of their advertising spend to their clients or stakeholders.

Are you ready to take your OTT advertising to the next level?

At ConsulTV, we believe you should know what you’re buying. That’s why we provide best-in-class reporting for all your campaigns. Our team is dedicated to helping you understand performance and make informed decisions about your advertising strategy. Let us help you achieve your marketing goals with impactful and memorable advertising.

Contact us today by filling out our online form or call 866-523-2420 to get started on your next project. We look forward to providing you with the tools and guidance you need to achieve your marketing goals.

support@consult.tv

866-523-2420

OTT/CTV

At ConsulTV, we believe in reaching your target audience in the most effective way possible.

How OTT & CTV Improves Audience Targeting

Are you ready to take your OTT advertising to the next level?

Inside Consult.TV:

Programmatic Advertising Platform | Programmatic Video Advertising Solutions